Grip and Traction Performance Research

If you follow golf data at all, one thing keeps showing up over and over. The farther you hit the ball, the lower your handicap. This is not opinion. It is measurable. Distance shortens approach sh...

Why clean, soft grips matter more than most players realize Ask any tour pro or caddie one simple questionWould you play a tournament with hardened or slick golf grips? The answer is always no. Not...

The hidden connection between grip and exit velocity Exit velocity is not just about strength. It is about how efficiently energy transfers from the player to the bat at contact. One of the most ov...